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People & Purpose
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Finding Your 'Why' in Finance: A Journey to Fulfillment

Finding Your 'Why' in Finance: A Journey to Fulfillment

10/01/2025
Robert Ruan
Finding Your 'Why' in Finance: A Journey to Fulfillment

In an era where traditional motivations collide with modern aspirations, finance professionals are redefining success and seeking deeper meaning in their work. This article explores how to align your personal values with a dynamic industry and chart a fulfilling career path.

The Modern Landscape of Finance Careers

The finance sector remains one of the most sought-after fields. In 2025, 37% of recent graduates surveyed chose finance as their top career path—a remarkable rise from 24% in 2023 and 30% in 2024. Employment in business and financial occupations is projected to grow faster than average through 2034, with roughly 963,500 annual job openings.

Today, 6.56 million professionals work in the U.S. finance and insurance industry, occupying roles that range from Administrative Assistant (16,518 openings) and Software Engineer (10,051 openings) to Risk Manager and beyond. At the pinnacle sits the Chief Financial Officer, earning a median salary of $169,092 per year.

What Drives Career Choices in Finance Beyond Money

While salary remains a key factor for 77% of U.S. graduates, an astounding 88% now prioritize making a positive social or environmental contribution through their work. For Gen Z and Millennials, purpose trumps pay: 44% have left jobs for lacking purpose, and around 40% have rejected roles misaligned with their values.

Recent surveys rate career satisfaction drivers as follows:

  • Achievement (65/100)
  • Flexibility (65/100)
  • Appreciation (64/100)
  • Purpose (63/100)
  • Learning Opportunities (64/100)

Beyond compensation, professionals seek well-being, ongoing mentorship, and a balanced life. Work-life balance matters as much as financial rewards, shaping long-term career satisfaction.

The Tensions: Burnout, Attrition, and Work-Life Balance

High-pressure finance environments can exact a toll: 36% of workers report feeling stressed or anxious more than half the time. Routine administrative tasks—handled by 87% of professionals—often contribute to disengagement and turnover.

Consequently, 60% of current finance professionals are exploring opportunities outside the sector, citing stagnant pay, burnout, and poor balance. Only 25% would recommend a finance career to the next generation, highlighting a pressing need for change.

Purpose, Values, and a New Definition of Success

Gen Z and Millennials redefine success as a holistic blend of salary, happiness, and meaning. Over 89% of Gen Z and 92% of Millennials insist on purpose-driven work for job satisfaction. Leadership ambition now ranks low: only 6% view reaching the C-suite as their primary goal.

Companies that embed their values in everyday operations—and offer meaningful projects and clear company values—enjoy a competitive edge in talent attraction and retention. Initiatives in sustainability, DEI, and mental health support resonate deeply with younger cohorts.

Emerging Themes and Forward-Thinking Strategies

The integration of AI and automation is reshaping finance roles. More than half of new graduates believe AI skills are crucial, and 92% anticipate career advancement through AI tool proficiency. Moreover, 54% of professionals report that automation has freed them to focus on innovation, with 93% satisfied by their organization’s AI adoption.

Finding your unique “why” means aligning your strengths, values, and impact. Whether you’re launching your career or steering a team, these strategies can guide you:

  • Seek mentorship to gain perspective and guidance.
  • Commit to continuous learning and upskilling in AI and finance.
  • Clarify your core values and match them with organizational missions.
  • Evaluate potential employers for social impact and sustainability efforts.

For Organizations: Cultivating a Purpose-Driven Culture

To attract and retain top talent, companies must prioritize employee growth and well-being. Key actions include:

  • Offering flexible work arrangements and mental health resources.
  • Investing in skill development, mentorship programs, and clear advancement paths.
  • Communicating corporate values transparently and demonstrating social impact.
  • Fostering an inclusive culture that welcomes diverse perspectives.

Putting It All Together: Steps to Find Your “Why”

Embarking on a finance career infused with purpose starts with reflection. Ask yourself:

  • What motivates me beyond compensation?
  • Which aspects of finance excite me—analysis, advisory, risk management, or innovation?
  • How do my personal values align with potential employers’ missions?
  • What skills do I need to develop for long-term impact?

Armed with honest answers, craft a roadmap that includes targeted learning, deliberate networking, and roles that resonate with your purpose. Remember, your career is not just a series of transactions—it’s an evolving narrative of growth, impact, and meaning.

As the finance landscape transforms, those who anchor their journey in purpose will not only thrive professionally but also drive the industry toward a more sustainable and inclusive future. By finding your ‘why’, you ensure that every financial decision, every analysis, and every strategy carries the potential to enrich both your life and the world around you.

Robert Ruan

About the Author: Robert Ruan

Robert Ruan